Users will soon have a updated setting that allows them to lessen the quantity of artificial intelligence-produced videos appearing in their streams. This initiative comes as the service revealed that it now features more than 1 thousand million AI-generated clips.
Pilot Phase and Launch
The update is being tested over the next few weeks before a widespread launch. This shift comes amid a rise in content created by AI, driven by new content generation software.
The Broader AI Trend
Recent reports that almost 10% of the most rapidly expanding content creators on another major platform only show AI-generated videos. A considerable share of this material is deemed mass-produced AI material, a term for substandard, mass-produced content that is frequently illogical or dreamlike.
“We know from our community that many people enjoy content created using AI tools, from computer-generated images to informative clips, and we intend to give people the power to see more or less of that, based on their own preferences,” stated a platform representative.
Volume and Proportions
The platform announced that there are currently 1.3bn videos on its service labeled as artificially created. In total, more than 100 million media items are submitted to the app daily, making AI content a minor percentage of its overall inventory.
How to Adjust Settings
Viewers will be in a position to limit or boost the volume of artificial media they see by accessing the “manage topic” setting in the app and picking the AI content topic. Further subjects that can already be controlled under the filter include news, style, beauty, and movement.
Content Labeling and Policies
TikTok’s guidelines mandate content makers to label convincing artificially created content, and it prohibits dangerous deepfakes of public figures or crisis events. Any realistic AI-generated clip that is not labeled can be deleted under its community policies.
Furthermore, the app will henceforth apply an “AI-made” tag to content created with its proprietary AI systems, or detected by an industry-wide initiative for spotting artificial media. This step is intended to help prevent users from seeking to circumvent the labeling process.
Responsible AI Funding
The platform is additionally introducing a $2m AI literacy fund for specialists and organizations to create educational content about using AI responsibly. This program will assist non-profit groups focused on training computer science.
Moderation Strategy
The platform has defended its content review process, during discussion over plans to lay off numerous review team members in Britain. TikTok is expected to reduce a significant number of roles in its user protection team in its British office, with labor groups and online safety experts voicing alarm that staff are being displaced by automated systems.
A company official stated that human moderation would still have a role, but artificial intelligence can safeguard staff by removing the most harmful content ahead of it has to be seen by staff. The platform announced a notable drop in shocking and graphic content seen by content reviewers over the last 12 months due to intervention by its machine learning processes.
“We think that it’s essential to balance staff and AI to maintain a secure environment,” she said. “We’ll have staff as part of that process, but we additionally believe it’s highly necessary to reduce exposure to harmful content as swiftly, which is why a significant AI assistance is really helping us process content quickly.”
